What is ContentFly?
If you’re searching for some detailed ContentFly reviews to help you decide if it’s the right service for your business, we’ve got you covered. To start, ContentFly has very transparent pricing, which means it’s already one of our favorite platforms.
The company was founded in 2018, making it a relative newcomer, but it has grown fast thanks to its enthusiastic implementation of tech and automation in the areas of writer selection and editing. But, as far as the user interface goes, ContentFly is a simple subscription service with no frills or thrills. Plans start at $300/month.
In our ContentFly review, we’ll reveal ContentFly’s pricing, features, user feedback, writer pay, and the best alternatives. So, let’s dive in!
Table of Contents
How ContentFly Works
ContentFly’s subscription model is ideal for businesses who need content consistently. Here’s a step-by-step overview of how ContentFly works.
Setting Up Your Subscription
ContentFly is a subscription-based platform and there is no free plan. The registration process is simple and only takes a few minutes. After entering some basic information (e.g., name, email, website, and business category), users are asked for their payment information.
Plans default to 4,000 words per month, which is the smallest subscription ContentFly offers. The cost is $375/month, but it goes down to $300/month for users who commit to 12 months. For those who need more content, the size of the plan can be increased in increments of 4,000 words.
As soon as a user signs up, they’re welcomed into the dashboard where they can request their first piece of content. Every content request starts with a content brief, which the client must provide. ContentFly says the brief can be as simple or as detailed as the client wishes. For best results, clients should plan to provide a specific topic along with keyword suggestions for every piece.
While ContentFly mentions that they use artificial intelligence (AI) to facilitate writer selection, a closer look at the FAQ reveals that they require a few days to review the brief and find a writer, suggesting it is not an instant, fully-automated process.
Clients can track the progress of a project within the dashboard. If a writer has questions mid-project, ContentFly says the client will receive an email asking for clarification. Otherwise, the writing process takes place behind-the-scenes. Clients can simply step away and come back when the content is sent over to them.
ContentFly states that it takes an average of five business days to deliver a 1,000-word article, which is slightly longer than the average writing service. Scripted, for instance, turns most projects around in just 72 hours. Clients who need long-form content will have to plan ahead as ContentFly says it takes an average of 20 business days to deliver 4,000 words—which you could get in half the time from Jacksyn.
Part of what adds to ContentFly’s extended turnaround time is the editing process. ContentFly explains that a team of “moderators” (AKA editors) are responsible for reviewing each piece of content before the client receives it. This means the writer submits the content to the team of editors, which reviews it and possibly sends it back to the writer for initial changes. The content would then pass through the editing team again prior to arriving in the client’s dashboard.
Once the client has the content, they have the opportunity to look it over, although ContentFly does not specify how long the client has to do so. If the client decides the content isn’t up to their standards, they can request a revision, which sends it back to the writer.
Revisions & Refunds
ContentFly is generous when it comes to revisions. While other platforms generally cap revisions at 2-3 per project, ContentFly promises unlimited revisions as part of their satisfaction guarantee. However, they do not appear to offer refunds beyond the initial promotional period.
For new clients who request a refund within 14 days of signing up, they are eligible for a full refund for up to 4,000 words. After that period, cancellations are prorated based on any unused words for the given subscription period.
ContentFly charges a flat monthly fee based on the number of words a business plans to order, but there are a few caveats that could eat away at your content budget if you aren’t careful.
The structure of ContentFly’s pricing is very straightforward. Plans start at $300/month for 4,000 words, but that’s only if you make a 12-month commitment. Month-to-month plans start at $375/month, which breaks down to a little over 9 cents per word. All clients pay the same per word rate regardless of plan size. The largest plan is 32,000 words per month for $3,000.
ContentFly does not allow unused words to rollover. Clients can make the most of ContentFly by always requesting the exact number of words in their subscription, although that’s easier said than done. Unfortunately, if you do not use all of the words within a given month, you will lose them.
ContentFly charges a higher per word rate when you exceed your plan’s word count. For instance, if you sign up for 4,000 words and you end up requesting 5,000 words, you’ll pay a rate of 12 cents each for the additional 1,000 words. The overage fee is 25% higher than the standard rate, which is a hefty cost.
ContentFly does not allow clients to simply add a few hundred words to their plan. Rather, plans are available in increments of 4,000 words, requiring clients to choose from 4,000 words/month, 8,000 words/month, 12,000 words/month, etc. This can make overage fees harder to avoid if your needs fall somewhere in between.
ContentFly allows new clients to request a full refund for up to 4,000 words within 14 days of signing up. Outside of that promotional period, ContentFly only provides prorated refunds for any unused words within the current subscription period. If you don’t like a piece of content, you cannot get a refund, but you can request unlimited revisions for no extra cost.
ContentFly Pros and Cons
ContentFly’s robust, proprietary software is one of its best features. With the ability to track the progress of content all the way to completion, users can easily comment, leave feedback, and request changes on projects. But, the dashboard is just one element that matters.
If you’re considering ContentFly for your business, here’s what you should think about.
Advantages of Using ContentFly
- Transparent: Clients who sign` up for ContentFly can expect a fixed monthly fee with a fixed monthly word count allotment. Unless they exceed that allotment, they will never run into extra fees.
- Efficient: Businesses that need a turnkey solution where they can just plug-in a topic and get back content will love ContentFly’s straightforward service.
- Unlimited Revisions: ContentFly’s unlimited revision policy means that clients can continue asking for changes until they are perfectly satisfied with each piece of content.
Disadvantages of Using ContentFly
- No Planning Service: Businesses that don’t already have a content calendar will find it difficult to get value out of ContentFly’s services. Since content needs to be laid out carefully based on keywords and audience interests, content planning is a crucial investment.
- No Rollover: Clients should plan carefully to use all of the words in their plan because they do not rollover to the next month. Unused words represent wasted content spend.
- Overage Fees: Since plans are only available in 4,000-word increments, overage is almost unavoidable. Unfortunately, the overage fee is 12 cents per word, which is 25% higher than ContentFly’s standard rate of 9 cents per word.
ContentFly allows businesses to dive right into the content ordering process without fussing around with sales meetings or demonstrations. The simplicity of the platform is great for self-starters who have the time to manage their own content. Here are some other features small businesses will love.
Positive: Tech-Focused Service
“I love that ContentFly is constantly innovating and investing in its platform. They’re the best of both worlds: at once cutting edge and responsive, but also reliable and established,” shares a contract writer via G2. The platform has 17 reviews on G2 and averages 4.5 stars, but most seem to come from writers on the platform.
“As a freelance writer, Contentfly is just what I was looking for. The projects are interesting, the briefs are clear and insightful and the customer service and writer support team are A+,” says Nina.
Negative: Inconsistent Writer Quality
“Content quality is very inconsistent, as you randomly get matched to writers. I tried a couple of reps and found that I couldn’t get remotely close to the quality I expected,” explains one reviewer on ProductHunt where ContentFly has an average of 2.8 stars out of 12 reviews.
Eric Antwi agreed, stating: “The quality of the copy produced by this service is terribly inconsistent. I would say it varies wildly from pedestrian to complete garbage. Also, the backend dashboard is a little bare; the UI doesn’t effectively manage the word budget or interactions with specific writers.”
Suggestion: Content Planning Tool
“It would be great if they added a content calendar tool for content planning. I would love to have everything under one roof,” one reviewer suggests on G2. Another user agreed, stating, “I wish they launched more features and side projects.”
The lack of content planning tools is a major downside. Businesses will either need to choose a third-party content calendar software or do it the old-fashioned way with pen and paper. In any case, you’re still stuck coming up with your own ideas and forming them into a strategy, which is one of the most time-consuming elements.
If you’re looking for the best ContentFly alternatives, these are the platforms we recommend based on their features and services.
CopyPress starts every client off with a content strategy call where they’ll create a content plan for your business that utilizes their writers, editors, and design team. The biggest downside? CopyPress doesn’t offer any information about pricing until you finish the sales call. Read the full review ⟶
Scripted offers a self-service plan for businesses that wish to hire their own writers from the platform’s pool of proven talent. They also allow businesses to ask for content ideas or, if you want a fully-managed solution, you can opt for Cruise Control, which starts at $999/month. Read the full review ⟶
Jacksyn is a customizable subscription service that allows you to choose the exact services your business needs. With transparent content costs and plans starting at $199/month, Jacksyn is flexible enough to fit small companies but powerful enough to support enterprise-level content production. Read the full review ⟶
Writing for ContentFly
Overall, writers have very positive feedback to share about the ContentFly platform.
“I’ve recently joined ContentFly as a writer, and their system works for me. I get to choose which assignments I want to work on. The assignments cover a range of subjects, keeping it interesting. If I need an extension on a deadline, I am able to get it, so that’s worked out well,” explains a G2 user.
So, how much do writers get paid on ContentFly? ContentFly itself shares that writers earn between 5 cents and 30 cents per word, depending on their experience.
However, given that ContentFly charges a maximum of 12 cents per word (the overage rate), it’d be surprising if writers are earning more than ContentFly is making. In addition to paying writers, ContentFly also needs to pay editors with the money clients give them. ContentFly says its editors earn between 3 cents and 10 cents per word.
If a client is paying the standard rate of 9 cents per word and ContentFly pays 5 cents to the writer and 3 cents to the editor, ContentFly’s profit margin is roughly 11% (1 cent per word). It’s hard to imagine them paying writers or editors any more than these base rates, as it’s simply not feasible.
As for whether or not these rates are fair, while some freelance writers do work for 5 cents per word, most charge between 8-10 cents once they get a few projects under their belt. Specialized writers can easily charge more. All things considered, 5 cents per word is on the very low end of what a freelance writer should charge, so this rate is not going to attract the industry’s most experienced or dedicated professionals.
ContentFly vs. Jacksyn
ContentFly is ideal for self-starters who want to dive in and manage their own content. Businesses that have a content calendar laid out and have the time to create project briefs, maximize their monthly subscription, and put the finishing touches on content will love the platform’s simplicity.
With that said, planning your own content is no easy feat. Plus, even with a content calendar on your desk, there are some other pieces of the puzzle that ContentFly is missing—like backlinks, promotion, and brand-building. For businesses that need an all-in-one solution, and don’t have a lot of time to play around with it, we recommend a custom subscription from Jacksyn.
Jacksyn is designed for growing businesses that don’t have a lot of free time to spend overseeing every project. You’ll have an assistant who will get to know your brand and act as a single point of contact for anything you need. You’ll also have a writing team that’s handpicked for your projects, and they’ll only get better at representing your brand as time goes on.
Plus, Jacksyn allows you to create your own solution based on the services your business needs. While ContentFly requires businesses to commit to a certain number of words each month and only allows plans to increase in increments of 4,000 words, Jacksyn never imposes any commitments, minimums, or overage fees. You can also pause or cancel your subscription at any time.
So, if you’re looking for a content writing solution, we encourage you to explore our services and learn why Jacksyn is Content’s Best Friend.™