Branding

Which of the 12 Brand Archetypes Fit Your Business?

Adopting an archetype isn’t a requirement to designing a brand, per se, but it’s something you’ll likely end up doing by accident if you start designing a brand persona from scratch.  These archetypes reveal a set of behavior patterns, desires, motivations, and values that are entirely human. They’ve withstood the test of time, even forming …

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